There was s blind man
sitting with a sign that read:
"I AM BLIND, PLEASE HELP."

An advertising man was
walking by and stopped.
He saw that the blind man
had only a few coins and
bills in his hat.
He dropped in more coins
and without asking for
permission, took the sign
and rewrote it.
He returned the sign to the
blind man and left.

That afternoon the ad man
returned and noticed that
the blind's man hat was full
of bills and coins. The blind
man recognized his footsteps
and asked if it was he who had
rewritten his sign and wanted
to know what he had written on it.
The advertising man responded:
"Nothing that was not true.
I simply rewrote the message differently."
He smiled and then went on his way.

The new sign read:
"TODAY IS SPRING
AND I CANNOT SEE IT"

The things you can't see are the most important. They are the ideas."